Thoughts on design,
process and craft.
Notes on interaction design, branding and the process behind the work.
Process · 01 Jul 26
Designing for trust: first impressions in fintech onboarding
The first three screens of a banking app do more persuading than any amount of copy on the marketing site. Some notes on what actually earns trust in that window.
Design · 18 Jun 26
The case against pixel-perfect handoffs
Chasing 1:1 fidelity between design files and shipped product optimizes for the wrong thing. What I do instead.
Branding · 22 May 26
What rebranding an airline taught me about constraints
Fleet liveries, safety cards, cabin crew uniforms, app icons — a real brand system has to survive contact with dozens of surfaces you never designed for.
Interaction Design · 30 Apr 26
Micro-interactions are a writing problem, not an animation problem
Easing curves and durations get all the attention. The harder question is almost always: what is this motion trying to say?
Process · 02 Apr 26
Why I still sketch on paper before opening Figma
Paper is slower, which is exactly why it works. A case for keeping one deliberately low-fidelity step in the process.
Design · 10 Mar 26
Dark patterns are a symptom, not a strategy
Teams rarely set out to build a dark pattern. They arrive there one growth metric at a time. Notes on where that road actually starts.