Good design starts with curiosity, not with software.

7 years of turning complex ideas into brands and products people remember.
Available for permanent roles or project work, throughout Switzerland & remotely.

Alex Wardle
40+ Projects 7+ years of experience

My background is in graphic design, where I spent six years creating brands, digital experiences, and visual identities. Over time, I became increasingly interested in what makes digital products intuitive—not just how they look, but how they work. That curiosity led me to study Interaction Design and transition into UX/UI Design. Today, I combine my visual design experience with user-centred design principles to create digital products that are clear, intuitive, and meaningful.

Understanding users and context
Defining structure and flows
Designing interaction and behavior
Refining through iteration

How I work

I approach design as a process of understanding, structuring and refining — with a strong focus on usability, interaction and clarity.

Illustrator
Photoshop
After Effects
InDesign
Figma
Sketch
Blender
Cinema4D
Lottie
Illustrator
Photoshop
After Effects
InDesign
Figma
Sketch
Blender
Cinema4D
Lottie
Miro
Notion
Slack
Spotify
ChatGPT
Deepseek
Manus
Tool
Tool
Tool
Miro
Notion
Slack
Spotify
ChatGPT
Deepseek
Manus
Tool
Tool
Tool

My creative Tooklit

These are the tools I use to research, prototype, test ideas, and communicate with teams—but they're only part of the process.

Clarity over decoration
Usability over aesthetics
Interaction over static design

What I stand for

Good design makes things understandable before it makes them beautiful.